Relation of Google ranking and websites

Ranking is a word that is much talked about when it comes to websites and their promotions. Websites are created in order to spread awareness among the people about a particular company and its offerings. But to do this, these have to be promoted well so that they can reach to masses and work the magic. So, all together to make the websites travel to thousands of relevant audience, one needs a track of search engines. The search engines like Google, Yahoo, MSN, Bing, etc. are the carriers, which make the websites travel. 

The Search engines and their parameters

These engines have their own parameters to choose their passengers. They give ranking to the websites and accordingly promote them. For instance, Google has its own ranking system according to which it rank the websites. Higher the ranking it would give to the website for particular keyword, higher it would promote it for relevant searches. The simply thing that can relate the Google ranking and websites is- larger coverage would enhance promotion and leading the popularity list would raise the revenues. 

Fundamentals of Google Page Rank

Google Page Rank or GPR, as said by experts, is a ‘relative concept’. The term relative concept directly states that GPR of one webpage depends upon the GPR of other webpages. This clearly explains the importance of linking pages to get higher ranks. One page is connected to the other then the importance of the latter one automatically gets raised. 

The calculations behind the page ranking

To calculate anything, there requires a formula. Similarly, to calculate the ranking of the web pages, Google uses certain formula which is:

0.15+ {0.85* (a “share” of the PR of every webpage that links to it)} = Webpage’s PR 

In this formula 

• 0.15 is the lowest possible PR of a webpage
• 0.85 is the dampening factor used by Google in its PR formula
• “share” = PR of the page linking to webpage ÷ the total number of links on that page

This formula is used to calculate the rank of a particular webpage.

The keynotes about GPR 

Some of the things that one must know about Google page ranking are discussed in brief: • GPR decides the importance of particular web page and promote it accordingly.

• GPR is not only but one of many ranking factors
• Higher page ranking raises the promotion but does not guarantee higher sales.

In simpler terms, Google page rank helps in analyzing where the website stands in the competition. If one knows the position where he is standing, then working upon it to improve is not a big deal because he knows the destination and just need to work upon finding the path. Designing or re-designing the website, thus becomes important. For this, availing outsourcing SEO services of reliable company would serve great work. The companies providing services for Outsourcing India have great experience and have strong hold over the required tools, concept, & parameters of search engines and other things.

Original Post:-  http://www.innomax-solutions.com/seo-help/relation-of-google-ranking-and-websites.html

5 Best SEO Tools for website analysis

Websites are the basis of online business and thus, no doubt they have to be perfectly competitive. To ensure the competitiveness, the websites need to be analyzed on the regular intervals. Therefore, to check out or calculate the progress and ranking of various things on a website, certain tools are developed. Also, the tools are necessary to promote the website from various aspects to make the process fast. Let us look at those SEO tools that would not only help in analysis but also in marketing the websites.

The 5 most effective Search Engine Optimization (SEO) tools are 

• Google Analytics Tool 

Goggle provides this free analysis tool that is one of the most powerful tool in maintain the website’s standard as per SEO. With the use of ‘Google Analytics Tool’, one can easily work upon the factors and generate the details on blog or website traffic, landing pages, keywords, visitors, bounce rate, time on site and many more. This tool by Google has several features & options that make it used by several outsourcing web development companies across the globe. Using this tool is easy and the results accumulated are also highly reliable.

• Google AdWords Tool: 

Google is one of the most popular and widely used search engines. This search engine is constantly been worked upon to make the online experience far better and profitable. This is why; Goggle offers various tools to take the online business to great heights. Google AdWords Tool is one such innovative tool by Google that is used to analyze the strong keywords relevant & beneficial for the business. With the Google AdWords Tool, the keywords can be filtered into Broad, Exact and Phrase matches. Using this tool appropriately, one can get the highly reliable data of global & local monthly keyword searches.

• SEOQuake 

SEOQuake is not exactly a tool, but is a browser extension for browsers like Mozilla Firefox and Google Chrome. It is an add-on for website analysis and is an important tool as per SEO India. SEOQuake is used innovatively to check out Page Rank, indexed pages, inbound & outbound links, nofollow attributes, and various other things of a particular web page.

•  BacklinkWatch: 

BacklinkWatch is one another tool for backlink checker that is used effectively by various web design & development companies in India. Using the data from Yahoo! web index, BacklinkWatch analyzes the web page. This advanced BacklinkWatch is a free tool that can be judiciously utilized to check details upon backlinks, Google PageRank, and Nofollow attribute.

•  SEMRush 

Developed by SEO Quake Company, SEMRush is an online analysis tool for analyzing competitors keywords and links in organic and paid Google search results. In this competitive online world, knowing about the competitors’ strategies and tactics can also help in growing the business. To analyze competitor’s growth Free and Pro are the two ways. With the SEMRush Free user, the users get information on basic keywords and urls of the site; whereas, with SEMRush Pro user, one gets detailed report of about 300 queries a day and 10,000 results per day.

So, these are the 5 most effective tools that are highly effective in analyzing the progress of the online business and promote it accordingly.

Original Post: –  http://www.innomax-solutions.com/seo-help/5-best-seo-tools-for-website-analysis.html

Which is better? Outsourcing SEO or In-House Services

Importance of SEO for the development or promotion of the business is today known by majority of online business representatives. However, the confusion persists in several webmasters in deciding the path to reach the SEO developments. There are two ways, Outsourcing SEO Services or In-House SEO Services, in which confusion persists; so let us compare both of them upon various factors to sort out any sort of muddles.

Outsourcing SEO

Outsourcing the complete SEO work to the professionals, who dedicatedly handle the work and have substantial experience in the domain, is what outsourcing SEO means. Being completely involved in this, the professionals are backed by all those resources that are necessary for handling any SEO work intricately. To understand it better and reach to the focus of the discussion, let us check the pros and cons of outsourcing SEO services.

Pros of Outsourcing SEO:

• One thing is assured that by outsourcing SEO, one can get excellent solution for the work, as the best of the professionals work as a team to deliver the best.
• Getting the work outsourced, also help in saving loads of energy and time.
• The companies need not give training to its employees and invest money for making them learn the work.
• With outsourcing the work, the company is able to focus upon other work that would grow the business.

There are flaws in everything, so does outsourcing SEO has. Let us look at them:

Cons of Outsourcing SEO:

• Getting the work done from the professional SEO experts requires pretty more investment then getting the work done in-house.
• There are several SEO companies, which are fraud and do not have substantial experience, if these are contacted by any chance, then the results can be disappointing.
• Also, few companies use black hat SEO techniques for promoting the website, which is even worst then adopting any SEO strategy.

This was a brief about SEO Outsourcing; now let us look at the in-house SEO work:

In-house service

Getting the SEO work done by the in-house team is a service that doesn’t require hiring outsiders. The professional employees of the company can themselves handle the work and manage the business on online platform as per SEO.

Let us now quickly glance over the pros of in-house SEO

Pros of In-house service:

• The staff members of the company are completely aware of the kind of business they are into and what all things do they require.
• In-house SEO allows having complete control over planning the strategy and executing them. Even if, there requires any changes to be made, then that can be done easily.

Cons of In-house service:

• There are many cons in in-house SEO as there are loads of things that requires through training and hardcore involvement in the work.
• The tips & tricks of SEO changes frequently, therefore, these have to be kept updated.
• The professional handling the SEO work must be aware of all the latest algorithms that search engines follow.
• This may also result in evolution of outdated techniques that would affect the website’s ranking.
• Moreover, one requires loads of tools to handle SEO work effectively. This might require huge investment on purchasing as well as extensive time on learning to use them.

So, here are all the good and bad of the SEO Outsourcing as well as in-house outsourcing. Several business representatives find outsourcing a better option and therefore consult various experts offering services for SEO Outsourcing in India.

Original Post:- http://www.innomax-solutions.com/seo-help/which-is-better-outsourcing-seo-or-In-house-services.html

Web designers in India designing the perfect web world

Everyone, especially those who relates to corporate are familiar with the web world or say SEO world. The adherence of most of the business persons or corporatists towards the e-commerce has given a new dimension to the corporate sector of the world. But, have you ever wondered about who is behind the management of this man-made web world? What is that thing, which ensures its successful results and has made it this grand?

Let’s try to find out the answer to this question:

There isn’t any requirement to take the pain of searching for the answer as it is quite simple. The highly skilled, knowledgeable & experienced SEO experts are the one who are holding the reins of this powerful world. The web world is basically created to generate revenues, build goodwill and contribute to the economy of the world. Along with this, the common mass also get benefit as this web world becomes the facility and meets the demands of the people by making their lives easier.

What difference does the Web designers in India create?

The web designers in India or any part of the world works with an aim to offer the best of development services. However, the e-commerce design created by Indian experts reaps better results. What is the reason behind this? Actually, the e-commerce design in India by the professionals is created after doing in-depth research. The unique method of doing the research leads to the appropriateness that is required to make any online website a success.

Is getting the e-commerce designing services from India serves the purpose:

Many believe that if the services are availed from Indian web designing companies, then the purpose is served. But it is not so! There requires a lot of hard work & analysis on selecting the reliable company that would offer the best of the services. There are several fraud companies or say untrained professionals, who have entered this market. So taking a good step is very much required. The best way to decide upon the company is to go through the past record of the work done by the company. You can even ask for some of the clients that the company has served. Remember that clients, who have experienced the services, can tell you better, due to their first hand experience. However, if the company is not sharing its clientele with you, then you are smart enough to decide what kind of company it is.

Original Post :- http://www.innomax-solutions.com/blog/web-designers-india-designing-perfect-web-world/

Top 3 tips to boost online business

In a competitive business world of today, one has to struggle greatly to become the leader and then sustain the position. The people across the globe are stepping into the online domain, due to the promising business environment. Several business people have invested their time, money, as well as resources for making their effective presence on internet, yet they fail to achieve what their set goals and expectations. To help them achieve them, here are the top three tips that if followed can help in earning great revenues without any fail.

The 3 tips or say 3 steps which would assure guaranteed success in the online world are:

• Analyzing what you want from your business
• SEO Outsourcing
• Checking the results

Let us go in deep to understand them better.

The Initial Step: Creating foundation

The first step, analyzing what you want from your business, is important and is like the roots of the foundation of the online business. To proceed in a well-defined manner, it is important to analyze properly what one wants from the business and how to proceed in that. To do that answering certain questions can help, and the questions are:

• What would be the target audience, target market and target theme?
• Is the product/service competent enough to serve the ever –changing requirements of the customers or visitors?
• What would the website for online business portray? Does giving specific theme and including certain tools would serve the purpose?
• What is the estimated sales & revenue one expects from the online business?
• How much investment has one estimated for this business and what amount would one take out for promotional work?

One must ensure that the goals and objectives set in the initial stage must be done very cautiously, as these would be the parameters, which one would follow latter. Many organizations even set a research team to define and work upon setting the objectives.

Remember a simple philosophy, if one knows in which direction to proceed, then finding ways to reach the destination becomes easier.

Now, coming on to the second step i.e.;

The crucial step: Building the structure or paving the path of success.

Any smarter and focused organization would agree to the fact that outsourcing SEO for developing the website and promoting it is beneficial from every aspect. There are several experienced & trusted e-commerce companies in India, which are engaged in this field from a substantially long time and have clear idea what to do and how to do. Let us look at those crucial things that Web designers India focus upon.

• Researching: Analyzing all the factors that relates to the development & promotion of any website is done thoroughly. The web development company from India skillfully does focused research on analyzing what all crucial tools & strategies to be included in the website.
• Developing: At the time of developing the website, every planned thing is executed successfully. The factors like images, navigation, color, content, marketing tools and various other SEO sections are paid extreme importance.
• Testing: Once the website is developed or re-modeled, it is taken under observation for recording various minute things regarding page ranking, website traffic, potential customers, most searches, most loved pages, and various other things. Keeping a record of everything, makes the designers attain the set objectives & desired goals.
• Ongoing process: The SEO companies are known for their commitment. They constantly engage themselves in upgrading the website on regular intervals. For this, they skillfully utilize the resources and analyzed statistics & results. The process is continuous and any breakage or stoppage in the up gradation affects the final results.

These are those factors, which are greatly adhered upon by the SEO experts, due to which, one gets a competitive & capable website that can generate revenues and lead the market.

The last but not the least; Final Step

In the last step, it is the duty or responsibility of the organization to keep an eye on the working system of the web development company, which is handling its project. One has to check the results and keep a tab over the activities done by the professionals. Do ensure that everything done is as per the business ethical practices and beliefs. Also, ensure that everything done is as per the goals and objectives that one wanted to have.

Is Hiring A Web Design & Development Company Better Than A Freelancer?

In the business world, business mantras can be many, but objective always revolves around ‘less operational cost, high productivity, & better revenues’. Today, business world is not only limited to local or national market through retail shops/stores, but it has gone global via online presence. This online business needs a firm platform, where everyone can barge in and avail the best out of the business; and for this, websites served as the best medium. There are numerous examples of successful online businesses, which have carved wonders in their respective domains and are continuing to earn high revenues. The reason behind the success is the proper planning & effective strategies executed via websites, which strongly assures firm online presence.

Role of web development outsourcers

To handle the projects with confidence & to precede them on a path of success, a professional assistance is required. This is where web development outsourcers come into play. If you outsource your web development project to an experienced & renowned company, the results that you would notice in your business would definitely satisfy you.

These days, many of the e-commerce companies in India are outsourcing their premium assistance for web designing and development in completely customized and affordable terms. No doubt, there are numerous advantages of outsourcing web development services and the major advantage that you can get is saving a lot of money by using custom outsource web development service instead of designing it internally. A web design & development company in India is today reckoned in the industry for handling the projects with dedication & sincerity and utilizing all skills capably. However, there are numerous other reasons as well, which are discussed below:

Reasons for outsourcing web application development projects

There are many reasons for which you can outsource web application development projects. Here, let’s know about these reasons and they go as follows:

• The web design & development companies offering services of web designing in India have well-qualified and experienced team of web designers, web developers, SEO experts, and e-commerce web developers. These experts have thorough understanding of the web world and capably know how to utilize the best of all the resources.
• By availing the services of outsourcers, you would be able to manage the cost factor properly. At first, you will no doubt concentrate strictly on the core business and the entire web project would be handled by the experts. This would make you manage the cost factor perfectly, and outsourcing would benefit you with quality, effective, and timely solutions.
• By hiring experts from professional outsource web companies, the risk and stress of developing a web solution on your own is abolished.
• These web development service providers deliver the web solutions to their clients within a set time-frame. As these service providers launch the web solutions at the right time, you become able to generate higher profits. The web solution companies have a pool of skilled developers and they always clarify the queries on time whenever you ask for. And this really helps you to get the benefits of higher presentation and production.
• Once you outsource your project to the professional, then you get the guarantee of high-quality web application solutions. The professionals would give you customized web solutions according to your requirements and needs. By first analyzing your requirements, the experts start with the development of the project to get the desired solutions. By utilizing their expertise & experience of creating web solutions for diverse business verticals, they come up with the solutions that are synchronized with current online marketing strategies.
• You would be provided with regular updates regarding your projects and the performance reports as well. This would allow you to keep a check upon the progress of the project. Although, you must always keep in regular touch with the outsourced development team & try to indulge in day-to-day discussions, as that would give you a clear idea about the developments.

These days, most of the businesses, to engage with their target market via interactive and creative web applications, incorporate web development into their business approaches. And you can choose outsourcing as a wise option instead of setting-up your in-house department, if you want affordable and customized web solutions for your website.

Beware of the lies that SEO Company may try to trap you with

Web world is expanding with every passing day as the business people understand its importance. Realizing the relevance of SEO as an effective & long term strategy for marketing, entrepreneurs are ready to invest with SEO companies. The hike in the graph of e-commerce or online business has resulted in the growth of SEO service providers in every country. However, as per the past record of accomplishment, it is said that to avail the best of the SEO services,outsourcing India has always been a smarter choice.

Several e-commerce companies India are rising up every day with a promise to deliver ultimate service that would boost the online business of the clients. If you are also a business person, searching for a SEO company India, then you would have also encountered several such companies. When this is the situation, it is essential to keep every step with utmost care while deciding upon the company to avail the services from.

Some of the talks that you should immediately beware of includes:

1. Talking all about technicalities:

Many companies in India revolve their talks by focusing upon the technical words related to SEO. They believe that by doing this, they’ll be able to give you an idea about their vast knowledge of the industry. SEO is like a spider’s web which includes algorithms; therefore, to succeed in it one has to act like a spider and focus upon logical facts. Talking all about technicalities is a simple strategy to fetch more money from you.

2. Meta tags’ Keywords:

Remember that gone are those days when search engines used to give rankings based on Meta Tags. So if your SEO Company talks about adding Meta Tags to improve webpage ranking then you know what you have to do.

3. High traffic results in Successful SEO Project:

Generating traffic is not the only thing to get higher ranking. The rate at which the visitors leave the website is also considered in deciding the ranking of the website. Generating traffic can be done easily but what matters is to retain the gathered traffic & turn it into business.

4. Guarantying to make the website No.1 in ranking:

Making no:1 ranked website for anything is easier, what matters is that it rank no:1 for the relevant keywords. Simply understand that there is no use of becoming at the top in which you do not deal. Also, do remember that when Google personalizes searches, then it’s not easier to rank no:1.

SEO companies at a point also aim to make business & earn profits. So just be careful that you do not just become business for them.

SEO Blunders that can lead your company downstairs from success

SEO is a very powerful tool that is continuing to prove its relevance and making several businesses earn great returns. However, there are also examples of several online businesses that although followed the parameters & guidelines of SEO, but failed to flourish in the competitive industry. Well, thanks to the failures that the experts could analyze the SEO blunders and warned the SEO experts to be cautious of them to become successful.

Experts says that when the website fails to meet the expectations, draw anticipated revenues, and generate substantial traffic, then there is surely something wrong in its designing & development. A website has the chances of meeting all these expectations only if it is developed as per search engine optimization and contains relevant keywords that are placed strategically. This gives ranking to the site by the popular search engines. Well, it isn’t happening, then as said before, something somewhere is going wrong which is to be identified.

Below are some of those blunders, which are discussed by few experienced & knowledgeable SEO companies India. Glance over them and make sure that your online solutions are free from any such blunder.

The fight of keywords & content

Many a times, in several websites, it is commonly seen that it is difficult to identify whether the content is been promoted or keywords are been promoted. Some websites are full of keywords and when there are all keywords, then the relevance of keywords fades away very easily. This is why the keyword stuffing is done very carefully. You can say that the key role of the keywords is to make the website attain higher ranking instead of attaining the title of ‘SPAM’.

The matter or content, which is read by search engines

Content is the feed of the websites and it is the content only, which search engines read to match the relevant searches. Therefore, this has to be written by the expert writers, who have substantial knowledge about the SEO world. For this, one can avail SEO outsourcing services by renowned companies as they do have expert writers, who can write from customers, companies, as well as SEO perspective. Getting a professional content written for the website greatly helps in achieving top rankings for relevant searches.

However, it is important that content should be up to the mark from every manner. The search engines like Google, Yahoo, Bing, etc. should love it and avoid spamming it, the readers should get all the desired information, and it has to be captivating & interesting enough to hold the interest & generate the trust of the visitor.

The role of header information

Companies offering services for web outsourcing India says that they have seen several examples, where the headers of the websites are not utilized properly. The header 1 and header 2 are generally seen with advertising taglines or the name of the company. They say that headers are the most effective portions for promotion and thus must contain key search phrases. This would make the website highlighted & search engine would love it.

Duplicated Header Pages:

It is the biggest mistake of those SEO outsourcing companies, who use repetitive header tags and even puts similar page description. This is the worst utilization of the headers as in this situation the headers are neither evaluated nor ranked. Therefore, it is important to choose the renowned and appropriate company, which has substantial expertise in outsourcing SEO.

The drawback of flash pages

No doubt works in generating interest of the visitors and holding their attention. But there is one major drawback of such pages, i.e. they take lots of time to load that can frustrate the visitor and force him to leave the website. Even search engines bounce off such websites, as these are not then readable. Therefore, it is better to avoid flashy pages instead of being rejected or spammed by search engines.

These are some of those common blunders, which can completely alter the effect of SEO Outsourcing India and lead the website towards the failure. Therefore, in such cases it is the responsibility of the business person to choose a relevant company for designing & development of the website.

Understanding the world of Google Keywords

Keyword is a common English word, but, when it is related to the world of online business, then it does not remain common. It is the most crucial aspect for the online business, as several business strategies & tools depend upon the selection of appropriate keyword. This world of keywords is very delicate and can alter the effectiveness & power, if not utilized properly. Therefore, to find the right keyword for a particular work becomes important.

Here, you will find certain important points that would make you know the right technique to calculate the best possible keyword. But before that, let us start with understanding Google Keywords:

Google Keywords:

Keywords or Google Keywords are the individual words that people used to type on search bars of engines like Google, Yahoo, and Bing to find the required information. To understand better, taking an example might help. Suppose you own an online business of leather goods and deal in leather coats, boots, purses, etc. Now, you know that majority of people use certain words to search for those products online. And if you use these keywords and incorporate them in your write-ups, then obviously, the website of your company would be able to fetch great traffic. This is obviously not a simple process and certain things need to be considered to make them simpler & find the Google keywords easily.

Before going on to the tips, let us first check out why to focus majorly upon keywords by Google:

Today, Goggle is the largest search engine on the web that is widely referred for making searches. Goggle promotes those that are on the top list, therefore rankings matter in this.

Whenever any person visit the search engine to find the detail on anything, then Google use that information to scan the internet and bring the best of the information that matches with the query words. In short, the words that people type to make searches are the keywords that define the fate of the business. If you get to know all those words that people type to search about the products and services in which you deal, then you can form the strategies for marketing your business website.

Companies offering services for website outsourcing in India properly understand the concept of Google search engine results, because of which the traffic is generated appropriately.

It is due to Google keywords that links on the search pages are determined and ones that get the position on first page have the high probability of being selected. The higher on the ranking means higher traffic of relevant clients.

Now let us check out the way to reach on the top:

The companies offering services for e-commerce development in India implement specially defined strategies for search engine optimization. Using the right keywords and innovative approach, the expert e-commerce developers design the website in such a manner that it reaches at the top.

Below are the tips that are implemented by web design & development company in India:

• Calculating the right Google keywords for every section or page on the website is the first step. Analyzing this is important and testing them upon the relevance on regular intervals is also important.
• Using the keywords smartly holds utter importance. While writing the content of the website, keywords should be judiciously utilized to add to the relevance.
• Knowing about the keyword density usage is also important. Use them in blog posts, titles, subtitles and other copy in a natural way and do not make them look out of the scene.
• Using keywords in metadata is also important, as then it would help in increasing the ranking.
• Linking the Google keywords is also necessary.

Now, when all the things are been discussed, one major & important thing left is how to find the right keyword.

Finding The Right Keywords

To choose the best of the keywords, many go for predictions and many use certain Google keyword research tool. The professional SEO outsourcing companies make use of research tools like “keyword research tool” to find the most appropriate keywords and accordingly plan the strategies. Along with finding the best keyword, it also helps in managing the projects well. Keeping a tab on the workings is one of the highlighting features of these tools.

So, now after going through this clearly defined article relating to keywords, you must be having the clear idea of the keywords and their relevance. So, use them properly and see the difference in the business.

Choosing SEO Company in India

Choosing an SEO company for online marketing of your business is really not an easy job especially when there are tons of SEO companies in India who claim to be SEO experts.Most of these SEO companies don’t even have an appropriate SEO team to manage multiple campaign so there is no question about how and why they will not spoil your SEO campaign.However,in order to grow your business online, you will still have to hire a reliable SEO company at the end of day because you can not manage your business and SEO of your website at the same time.

India, being a hub of highly talented professionals who charge lower hourly fee as compared to other countries; has become one of the top choices for businesses around the world to hire SEO experts from India.The SEO companies in India have proven over the period of time;that by performing ethical SEO activities, they can deliver great results and can help businesses to get more traffic to their websites by getting higher placements on search engines. However it’s a challenging task to choose the best SEO company among thousands of companies who promise the same results but only few can deliver them,indeed.Below are few tips which will definitely help you to choose an SEO company from India:

Ask for References

There are thousands of SEO companies in India and most interestingly all of them claim to be top SEO companies which we all know cant be true.So don’t believe their words and stories because they can be fake.You may ask for the clients references from various SEO companies before finalizing the contract with them because clients’ case studies and clients’ testimonials cant be fake.If any SEO company  refuses to provide you their clients references for any reason, you may stop communicating with them and start talking to other company who can provide these details.

Ask questions from their account manager

SEO Account Manager is a person who will make sure that all the SEO activities will be performed in the required quantity and frequency.So you must insist the Indian SEO company to provide you the contact details of their project manager and you may ask all of your queries and concerns and make sure that nothing is left hidden.

Ask for the list of SEO activities

Search engines like Google keep changing their search algorithms frequently and moreover every business has different level of competition;hence no fixed list of SEO activities can be applicable to all businesses at all times.Therefore,you must ask for a list of SEO activities according to the current scenario of search engines algorithms and your business industry as well.

Ask for analysis report

You must ask the SEO company to provide you with a analytical report of current status of your website  and what/why are the SEO activities that would be required to bring traffic to your website.You have all the rights to ask them why and how their activities will be beneficial for your business and what kind of growth you can expect in coming months if you hire them as your SEO company.

Ask for commitment

Considering the fact that no SEO company can promise for top positions of your website on search engines (if any company claims so, you can consider them as a fake promising company),you must ask for a commitment of results in terms of traffic and exposure.You may refer to their commitment report while evaluating their performance over following months.