Relation of Google ranking and websites

SEO ExpertsRanking is a word that is much talked about when it comes to websites and their promotions. Websites are created in order to spread awareness among the people about a particular company and its offerings. But to do this, these have to be promoted well so that they can reach to masses and work the magic. So, all together to make the websites travel to thousands of relevant audience, one needs a track of search engines. The search engines like Google, Yahoo, MSN, Bing, etc. are the carriers, which make the websites travel. 

The Search engines and their parameters

These engines have their own parameters to choose their passengers. They give ranking to the websites and accordingly promote them. For instance, Google has its own ranking system according to which it rank the websites. Higher the ranking it would give to the website for particular keyword, higher it would promote it for relevant searches. The simply thing that can relate the Google ranking and websites is- larger coverage would enhance promotion and leading the popularity list would raise the revenues. 

Fundamentals of Google Page Rank

Google Page Rank or GPR, as said by experts, is a ‘relative concept’. The term relative concept directly states that GPR of one webpage depends upon the GPR of other webpages. This clearly explains the importance of linking pages to get higher ranks. One page is connected to the other then the importance of the latter one automatically gets raised. 

The calculations behind the page ranking

To calculate anything, there requires a formula. Similarly, to calculate the ranking of the web pages, Google uses certain formula which is:

0.15+ {0.85* (a “share” of the PR of every webpage that links to it)} = Webpage’s PR 

In this formula 

  • 0.15 is the lowest possible PR of a webpage
  • 0.85 is the dampening factor used by Google in its PR formula
  • “share” = PR of the page linking to webpage ÷ the total number of links on that page

This formula is used to calculate the rank of a particular webpage.

The keynotes about GPR 

Some of the things that one must know about Google page ranking are discussed in brief: • GPR decides the importance of particular web page and promote it accordingly.

  • GPR is not only but one of many ranking factors
  • Higher page ranking raises the promotion but does not guarantee higher sales.

In simpler terms, Google page rank helps in analyzing where the website stands in the competition. If one knows the position where he is standing, then working upon it to improve is not a big deal because he knows the destination and just need to work upon finding the path. Designing or re-designing the website, thus becomes important. For this, availing outsourcing SEO services of reliable company would serve great work. The companies providing services for Outsourcing India have great experience and have strong hold over the required tools, concept, & parameters of search engines and other things.

Original Post:-  http://www.innomax-solutions.com/seo-help/relation-of-google-ranking-and-websites.html

5 Best SEO Tools for website analysis

SEO IndiaWebsites are the basis of online business and thus, no doubt they have to be perfectly competitive. To ensure the competitiveness, the websites need to be analyzed on the regular intervals. Therefore, to check out or calculate the progress and ranking of various things on a website, certain tools are developed. Also, the tools are necessary to promote the website from various aspects to make the process fast. Let us look at those SEO tools that would not only help in analysis but also in marketing the websites.

The 5 most effective Search Engine Optimization (SEO) tools are 

  • Google Analytics Tool 

Goggle provides this free analysis tool that is one of the most powerful tool in maintain the website’s standard as per SEO. With the use of ‘Google Analytics Tool’, one can easily work upon the factors and generate the details on blog or website traffic, landing pages, keywords, visitors, bounce rate, time on site and many more. This tool by Google has several features & options that make it used by several outsourcing web development companies across the globe. Using this tool is easy and the results accumulated are also highly reliable.

  • Google AdWords Tool: 

Google is one of the most popular and widely used search engines. This search engine is constantly been worked upon to make the online experience far better and profitable. This is why; Goggle offers various tools to take the online business to great heights. Google AdWords Tool is one such innovative tool by Google that is used to analyze the strong keywords relevant & beneficial for the business. With the Google AdWords Tool, the keywords can be filtered into Broad, Exact and Phrase matches. Using this tool appropriately, one can get the highly reliable data of global & local monthly keyword searches.

  • SEOQuake 

SEOQuake is not exactly a tool, but is a browser extension for browsers like Mozilla Firefox and Google Chrome. It is an add-on for website analysis and is an important tool as per SEO India. SEOQuake is used innovatively to check out Page Rank, indexed pages, inbound & outbound links, nofollow attributes, and various other things of a particular web page.

  •  BacklinkWatch: 

BacklinkWatch is one another tool for backlink checker that is used effectively by various web design & development companies in India. Using the data from Yahoo! web index, BacklinkWatch analyzes the web page. This advanced BacklinkWatch is a free tool that can be judiciously utilized to check details upon backlinks, Google PageRank, and Nofollow attribute.

  •  SEMRush 

Developed by SEO Quake Company, SEMRush is an online analysis tool for analyzing competitors keywords and links in organic and paid Google search results. In this competitive online world, knowing about the competitors’ strategies and tactics can also help in growing the business. To analyze competitor’s growth Free and Pro are the two ways. With the SEMRush Free user, the users get information on basic keywords and urls of the site; whereas, with SEMRush Pro user, one gets detailed report of about 300 queries a day and 10,000 results per day.

So, these are the 5 most effective tools that are highly effective in analyzing the progress of the online business and promote it accordingly.

Original Post: –  http://www.innomax-solutions.com/seo-help/5-best-seo-tools-for-website-analysis.html