Relation of Google ranking and websites

SEO ExpertsRanking is a word that is much talked about when it comes to websites and their promotions. Websites are created in order to spread awareness among the people about a particular company and its offerings. But to do this, these have to be promoted well so that they can reach to masses and work the magic. So, all together to make the websites travel to thousands of relevant audience, one needs a track of search engines. The search engines like Google, Yahoo, MSN, Bing, etc. are the carriers, which make the websites travel. 

The Search engines and their parameters

These engines have their own parameters to choose their passengers. They give ranking to the websites and accordingly promote them. For instance, Google has its own ranking system according to which it rank the websites. Higher the ranking it would give to the website for particular keyword, higher it would promote it for relevant searches. The simply thing that can relate the Google ranking and websites is- larger coverage would enhance promotion and leading the popularity list would raise the revenues. 

Fundamentals of Google Page Rank

Google Page Rank or GPR, as said by experts, is a ‘relative concept’. The term relative concept directly states that GPR of one webpage depends upon the GPR of other webpages. This clearly explains the importance of linking pages to get higher ranks. One page is connected to the other then the importance of the latter one automatically gets raised. 

The calculations behind the page ranking

To calculate anything, there requires a formula. Similarly, to calculate the ranking of the web pages, Google uses certain formula which is:

0.15+ {0.85* (a “share” of the PR of every webpage that links to it)} = Webpage’s PR 

In this formula 

  • 0.15 is the lowest possible PR of a webpage
  • 0.85 is the dampening factor used by Google in its PR formula
  • “share” = PR of the page linking to webpage ÷ the total number of links on that page

This formula is used to calculate the rank of a particular webpage.

The keynotes about GPR 

Some of the things that one must know about Google page ranking are discussed in brief: • GPR decides the importance of particular web page and promote it accordingly.

  • GPR is not only but one of many ranking factors
  • Higher page ranking raises the promotion but does not guarantee higher sales.

In simpler terms, Google page rank helps in analyzing where the website stands in the competition. If one knows the position where he is standing, then working upon it to improve is not a big deal because he knows the destination and just need to work upon finding the path. Designing or re-designing the website, thus becomes important. For this, availing outsourcing SEO services of reliable company would serve great work. The companies providing services for Outsourcing India have great experience and have strong hold over the required tools, concept, & parameters of search engines and other things.

Original Post:-  http://www.innomax-solutions.com/seo-help/relation-of-google-ranking-and-websites.html

5 Best SEO Tools for website analysis

SEO IndiaWebsites are the basis of online business and thus, no doubt they have to be perfectly competitive. To ensure the competitiveness, the websites need to be analyzed on the regular intervals. Therefore, to check out or calculate the progress and ranking of various things on a website, certain tools are developed. Also, the tools are necessary to promote the website from various aspects to make the process fast. Let us look at those SEO tools that would not only help in analysis but also in marketing the websites.

The 5 most effective Search Engine Optimization (SEO) tools are 

  • Google Analytics Tool 

Goggle provides this free analysis tool that is one of the most powerful tool in maintain the website’s standard as per SEO. With the use of ‘Google Analytics Tool’, one can easily work upon the factors and generate the details on blog or website traffic, landing pages, keywords, visitors, bounce rate, time on site and many more. This tool by Google has several features & options that make it used by several outsourcing web development companies across the globe. Using this tool is easy and the results accumulated are also highly reliable.

  • Google AdWords Tool: 

Google is one of the most popular and widely used search engines. This search engine is constantly been worked upon to make the online experience far better and profitable. This is why; Goggle offers various tools to take the online business to great heights. Google AdWords Tool is one such innovative tool by Google that is used to analyze the strong keywords relevant & beneficial for the business. With the Google AdWords Tool, the keywords can be filtered into Broad, Exact and Phrase matches. Using this tool appropriately, one can get the highly reliable data of global & local monthly keyword searches.

  • SEOQuake 

SEOQuake is not exactly a tool, but is a browser extension for browsers like Mozilla Firefox and Google Chrome. It is an add-on for website analysis and is an important tool as per SEO India. SEOQuake is used innovatively to check out Page Rank, indexed pages, inbound & outbound links, nofollow attributes, and various other things of a particular web page.

  •  BacklinkWatch: 

BacklinkWatch is one another tool for backlink checker that is used effectively by various web design & development companies in India. Using the data from Yahoo! web index, BacklinkWatch analyzes the web page. This advanced BacklinkWatch is a free tool that can be judiciously utilized to check details upon backlinks, Google PageRank, and Nofollow attribute.

  •  SEMRush 

Developed by SEO Quake Company, SEMRush is an online analysis tool for analyzing competitors keywords and links in organic and paid Google search results. In this competitive online world, knowing about the competitors’ strategies and tactics can also help in growing the business. To analyze competitor’s growth Free and Pro are the two ways. With the SEMRush Free user, the users get information on basic keywords and urls of the site; whereas, with SEMRush Pro user, one gets detailed report of about 300 queries a day and 10,000 results per day.

So, these are the 5 most effective tools that are highly effective in analyzing the progress of the online business and promote it accordingly.

Original Post: –  http://www.innomax-solutions.com/seo-help/5-best-seo-tools-for-website-analysis.html

Which is better? Outsourcing SEO or In-House Services

outsourcing SEOImportance of SEO for the development or promotion of the business is today known by majority of online business representatives. However, the confusion persists in several webmasters in deciding the path to reach the SEO developments. There are two ways, Outsourcing SEO Services or In-House SEO Services, in which confusion persists; so let us compare both of them upon various factors to sort out any sort of muddles.

Outsourcing SEO

Outsourcing the complete SEO work to the professionals, who dedicatedly handle the work and have substantial experience in the domain, is what outsourcing SEO means. Being completely involved in this, the professionals are backed by all those resources that are necessary for handling any SEO work intricately. To understand it better and reach to the focus of the discussion, let us check the pros and cons of outsourcing SEO services.

Pros of Outsourcing SEO:

  • One thing is assured that by outsourcing SEO, one can get excellent solution for the work, as the best of the professionals work as a team to deliver the best.
  • Getting the work outsourced, also help in saving loads of energy and time.
  • The companies need not give training to its employees and invest money for making them learn the work.
  • With outsourcing the work, the company is able to focus upon other work that would grow the business.

There are flaws in everything, so does outsourcing SEO has. Let us look at them:

Cons of Outsourcing SEO:

  • Getting the work done from the professional SEO experts requires pretty more investment then getting the work done in-house.
  • There are several SEO companies, which are fraud and do not have substantial experience, if these are contacted by any chance, then the results can be disappointing.
  • Also, few companies use black hat SEO techniques for promoting the website, which is even worst then adopting any SEO strategy.

This was a brief about SEO Outsourcing; now let us look at the in-house SEO work:

In-house service

Getting the SEO work done by the in-house team is a service that doesn’t require hiring outsiders. The professional employees of the company can themselves handle the work and manage the business on online platform as per SEO.

Let us now quickly glance over the pros of in-house SEO

Pros of In-house service:

  • The staff members of the company are completely aware of the kind of business they are into and what all things do they require.
  • In-house SEO allows having complete control over planning the strategy and executing them. Even if, there requires any changes to be made, then that can be done easily.

Cons of In-house service:

  • There are many cons in in-house SEO as there are loads of things that requires through training and hardcore involvement in the work.
  • The tips & tricks of SEO changes frequently, therefore, these have to be kept updated.
  • The professional handling the SEO work must be aware of all the latest algorithms that search engines follow.
  • This may also result in evolution of outdated techniques that would affect the website’s ranking.
  • Moreover, one requires loads of tools to handle SEO work effectively. This might require huge investment on purchasing as well as extensive time on learning to use them.

So, here are all the good and bad of the SEO Outsourcing as well as in-house outsourcing. Several business representatives find outsourcing a better option and therefore consult various experts offering services for SEO Outsourcing in India.

Original Post:- http://www.innomax-solutions.com/seo-help/which-is-better-outsourcing-seo-or-In-house-services.html

Web designers in India designing the perfect web world

Everyone, especially those who relates to corporate are familiar with the web world or say SEO world. The adherence of most of the business persons or corporatists towards the e-commerce has given a new dimension to the corporate sector of the world. But, have you ever wondered about who is behind the management of this man-made web world? What is that thing, which ensures its successful results and has made it this grand?

Let’s try to find out the answer to this question:

There isn’t any requirement to take the pain of searching for the answer as itWeb designers is quite simple. The highly skilled, knowledgeable & experienced SEO experts are the one who are holding the reins of this powerful world. The web world is basically created to generate revenues, build goodwill and contribute to the economy of the world. Along with this, the common mass also get benefit as this web world becomes the facility and meets the demands of the people by making their lives easier.

What difference does the Web designers in India create?

The web designers in India or any part of the world works with an aim to offer the best of development services. However, the e-commerce design created by Indian experts reaps better results. What is the reason behind this? Actually, the e-commerce design in India by the professionals is created after doing in-depth research. The unique method of doing the research leads to the appropriateness that is required to make any online website a success.

Is getting the e-commerce designing services from India serves the purpose:

Many believe that if the services are availed from Indian web designing companies, then the purpose is served. But it is not so! There requires a lot of hard work & analysis on selecting the reliable company that would offer the best of the services. There are several fraud companies or say untrained professionals, who have entered this market. So taking a good step is very much required. The best way to decide upon the company is to go through the past record of the work done by the company. You can even ask for some of the clients that the company has served. Remember that clients, who have experienced the services, can tell you better, due to their first hand experience. However, if the company is not sharing its clientele with you, then you are smart enough to decide what kind of company it is.

Original Post :- http://www.innomax-solutions.com/blog/web-designers-india-designing-perfect-web-world/

Top 3 tips to boost online business

SEO expertsIn a competitive business world of today, one has to struggle greatly to become the leader and then sustain the position. The people across the globe are stepping into the online domain, due to the promising business environment. Several business people have invested their time, money, as well as resources for making their effective presence on internet, yet they fail to achieve what their set goals and expectations. To help them achieve them, here are the top three tips that if followed can help in earning great revenues without any fail.

The 3 tips or say 3 steps which would assure guaranteed success in the online world are:

  • Analyzing what you want from your business
  • SEO Outsourcing
  • Checking the results

Let us go in deep to understand them better.

The Initial Step: Creating foundation

The first step, analyzing what you want from your business, is important and is like the roots of the foundation of the online business. To proceed in a well-defined manner, it is important to analyze properly what one wants from the business and how to proceed in that. To do that answering certain questions can help, and the questions are:

  • What would be the target audience, target market and target theme?
  • Is the product/service competent enough to serve the ever –changing requirements of the customers or visitors?
  • What would the website for online business portray? Does giving specific theme and including certain tools would serve the purpose?
  • What is the estimated sales & revenue one expects from the online business?
  • How much investment has one estimated for this business and what amount would one take out for promotional work?

One must ensure that the goals and objectives set in the initial stage must be done very cautiously, as these would be the parameters, which one would follow latter. Many organizations even set a research team to define and work upon setting the objectives.

Remember a simple philosophy, if one knows in which direction to proceed, then finding ways to reach the destination becomes easier.

Now, coming on to the second step i.e.;

The crucial step: Building the structure or paving the path of success.

Any smarter and focused organization would agree to the fact that outsourcing SEO for developing the website and promoting it is beneficial from every aspect. There are several experienced & trusted e-commerce companies in India, which are engaged in this field from a substantially long time and have clear idea what to do and how to do. Let us look at those crucial things that Web designers India focus upon.

  • Researching: Analyzing all the factors that relates to the development & promotion of any website is done thoroughly. The web development company from India skillfully does focused research on analyzing what all crucial tools & strategies to be included in the website.
  • Developing: At the time of developing the website, every planned thing is executed successfully. The factors like images, navigation, color, content, marketing tools and various other SEO sections are paid extreme importance.
  • Testing: Once the website is developed or re-modeled, it is taken under observation for recording various minute things regarding page ranking, website traffic, potential customers, most searches, most loved pages, and various other things. Keeping a record of everything, makes the designers attain the set objectives & desired goals.
  • Ongoing process: The SEO companies are known for their commitment. They constantly engage themselves in upgrading the website on regular intervals. For this, they skillfully utilize the resources and analyzed statistics & results. The process is continuous and any breakage or stoppage in the up gradation affects the final results.

These are those factors, which are greatly adhered upon by the SEO experts, due to which, one gets a competitive & capable website that can generate revenues and lead the market.

The last but not the least; Final Step

In the last step, it is the duty or responsibility of the organization to keep an eye on the working system of the web development company, which is handling its project. One has to check the results and keep a tab over the activities done by the professionals. Do ensure that everything done is as per the business ethical practices and beliefs. Also, ensure that everything done is as per the goals and objectives that one wanted to have.

Is Hiring A Web Design & Development Company Better Than A Freelancer?

In the business world, business mantras can be many, but objective always revolves around ‘less operational cost, high productivity, & better revenues’. Today, business world is not only limited to local or national market through retail shops/stores, but it has gone global via online presence. This online business needs a firm platform, where everyone can barge in and avail the best out of the business; and for this, websites served as the best medium. There are numerous examples of successful online businesses, which have carved wonders in their respective domains and are continuing to earn high revenues. The reason behind the success is the proper planning & effective strategies executed via websites, which strongly assures firm online presence.

Role of web development outsourcers

To handle the projects with confidence & to precede them on a path of success, a professional assistance is required. This is where web development outsourcers come into play. If you outsource your web development project to an experienced & renowned company, the results that you would notice in your business would definitely satisfy you.

These days, many of the e-commerce companies in India are outsourcing their premium assistance for web designing and development in completely customized and affordable terms. No doubt, there are numerous advantages of outsourcing web development services and the major advantage that you can get is saving a lot of money by using custom outsource web development service instead of designing it internally. A web design & development company in India is today reckoned in the industry for handling the projects with dedication & sincerity and utilizing all skills capably. However, there are numerous other reasons as well, which are discussed below:

Reasons for outsourcing web application development projects

There are many reasons for which you can outsource web application development projects. Here, let’s know about these reasons and they go as follows:

  • The web design & development companies offering services of web designing in India have well-qualified and experienced team of web designers, web developers, SEO experts, and e-commerce web developers. These experts have thorough understanding of the web world and capably know how to utilize the best of all the resources.
  • By availing the services of outsourcers, you would be able to manage the cost factor properly. At first, you will no doubt concentrate strictly on the core business and the entire web project would be handled by the experts. This would make you manage the cost factor perfectly, and outsourcing would benefit you with quality, effective, and timely solutions.
  • By hiring experts from professional outsource web companies, the risk and stress of developing a web solution on your own is abolished.
  • These web development service providers deliver the web solutions to their clients within a set time-frame. As these service providers launch the web solutions at the right time, you become able to generate higher profits. The web solution companies have a pool of skilled developers and they always clarify the queries on time whenever you ask for. And this really helps you to get the benefits of higher presentation and production.
  • Once you outsource your project to the professional, then you get the guarantee of high-quality web application solutions. The professionals would give you customized web solutions according to your requirements and needs. By first analyzing your requirements, the experts start with the development of the project to get the desired solutions. By utilizing their expertise & experience of creating web solutions for diverse business verticals, they come up with the solutions that are synchronized with current online marketing strategies.
  • You would be provided with regular updates regarding your projects and the performance reports as well. This would allow you to keep a check upon the progress of the project. Although, you must always keep in regular touch with the outsourced development team & try to indulge in day-to-day discussions, as that would give you a clear idea about the developments.

These days, most of the businesses, to engage with their target market via interactive and creative web applications, incorporate web development into their business approaches. And you can choose outsourcing as a wise option instead of setting-up your in-house department, if you want affordable and customized web solutions for your website.

Beware of the lies that SEO Company may try to trap you with

SEO company IndiaWeb world is expanding with every passing day as the business people understand its importance. Realizing the relevance of SEO as an effective & long term strategy for marketing, entrepreneurs are ready to invest with SEO companies. The hike in the graph of e-commerce or online business has resulted in the growth of SEO service providers in every country. However, as per the past record of accomplishment, it is said that to avail the best of the SEO services,outsourcing India has always been a smarter choice.

Several e-commerce companies India are rising up every day with a promise to deliver ultimate service that would boost the online business of the clients. If you are also a business person, searching for a SEO company India, then you would have also encountered several such companies. When this is the situation, it is essential to keep every step with utmost care while deciding upon the company to avail the services from.

Some of the talks that you should immediately beware of includes:

1. Talking all about technicalities:

Many companies in India revolve their talks by focusing upon the technical words related to SEO. They believe that by doing this, they’ll be able to give you an idea about their vast knowledge of the industry. SEO is like a spider’s web which includes algorithms; therefore, to succeed in it one has to act like a spider and focus upon logical facts. Talking all about technicalities is a simple strategy to fetch more money from you.

2. Meta tags’ Keywords:

Remember that gone are those days when search engines used to give rankings based on Meta Tags. So if your SEO Company talks about adding Meta Tags to improve webpage ranking then you know what you have to do.

3. High traffic results in Successful SEO Project:

Generating traffic is not the only thing to get higher ranking. The rate at which the visitors leave the website is also considered in deciding the ranking of the website. Generating traffic can be done easily but what matters is to retain the gathered traffic & turn it into business.

4. Guarantying to make the website No.1 in ranking:

Making no:1 ranked website for anything is easier, what matters is that it rank no:1 for the relevant keywords. Simply understand that there is no use of becoming at the top in which you do not deal. Also, do remember that when Google personalizes searches, then it’s not easier to rank no:1.

SEO companies at a point also aim to make business & earn profits. So just be careful that you do not just become business for them.