Relation of Google ranking and websites

SEO ExpertsRanking is a word that is much talked about when it comes to websites and their promotions. Websites are created in order to spread awareness among the people about a particular company and its offerings. But to do this, these have to be promoted well so that they can reach to masses and work the magic. So, all together to make the websites travel to thousands of relevant audience, one needs a track of search engines. The search engines like Google, Yahoo, MSN, Bing, etc. are the carriers, which make the websites travel. 

The Search engines and their parameters

These engines have their own parameters to choose their passengers. They give ranking to the websites and accordingly promote them. For instance, Google has its own ranking system according to which it rank the websites. Higher the ranking it would give to the website for particular keyword, higher it would promote it for relevant searches. The simply thing that can relate the Google ranking and websites is- larger coverage would enhance promotion and leading the popularity list would raise the revenues. 

Fundamentals of Google Page Rank

Google Page Rank or GPR, as said by experts, is a ‘relative concept’. The term relative concept directly states that GPR of one webpage depends upon the GPR of other webpages. This clearly explains the importance of linking pages to get higher ranks. One page is connected to the other then the importance of the latter one automatically gets raised. 

The calculations behind the page ranking

To calculate anything, there requires a formula. Similarly, to calculate the ranking of the web pages, Google uses certain formula which is:

0.15+ {0.85* (a “share” of the PR of every webpage that links to it)} = Webpage’s PR 

In this formula 

  • 0.15 is the lowest possible PR of a webpage
  • 0.85 is the dampening factor used by Google in its PR formula
  • “share” = PR of the page linking to webpage ÷ the total number of links on that page

This formula is used to calculate the rank of a particular webpage.

The keynotes about GPR 

Some of the things that one must know about Google page ranking are discussed in brief: • GPR decides the importance of particular web page and promote it accordingly.

  • GPR is not only but one of many ranking factors
  • Higher page ranking raises the promotion but does not guarantee higher sales.

In simpler terms, Google page rank helps in analyzing where the website stands in the competition. If one knows the position where he is standing, then working upon it to improve is not a big deal because he knows the destination and just need to work upon finding the path. Designing or re-designing the website, thus becomes important. For this, availing outsourcing SEO services of reliable company would serve great work. The companies providing services for Outsourcing India have great experience and have strong hold over the required tools, concept, & parameters of search engines and other things.

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Which is better? Outsourcing SEO or In-House Services

outsourcing SEOImportance of SEO for the development or promotion of the business is today known by majority of online business representatives. However, the confusion persists in several webmasters in deciding the path to reach the SEO developments. There are two ways, Outsourcing SEO Services or In-House SEO Services, in which confusion persists; so let us compare both of them upon various factors to sort out any sort of muddles.

Outsourcing SEO

Outsourcing the complete SEO work to the professionals, who dedicatedly handle the work and have substantial experience in the domain, is what outsourcing SEO means. Being completely involved in this, the professionals are backed by all those resources that are necessary for handling any SEO work intricately. To understand it better and reach to the focus of the discussion, let us check the pros and cons of outsourcing SEO services.

Pros of Outsourcing SEO:

  • One thing is assured that by outsourcing SEO, one can get excellent solution for the work, as the best of the professionals work as a team to deliver the best.
  • Getting the work outsourced, also help in saving loads of energy and time.
  • The companies need not give training to its employees and invest money for making them learn the work.
  • With outsourcing the work, the company is able to focus upon other work that would grow the business.

There are flaws in everything, so does outsourcing SEO has. Let us look at them:

Cons of Outsourcing SEO:

  • Getting the work done from the professional SEO experts requires pretty more investment then getting the work done in-house.
  • There are several SEO companies, which are fraud and do not have substantial experience, if these are contacted by any chance, then the results can be disappointing.
  • Also, few companies use black hat SEO techniques for promoting the website, which is even worst then adopting any SEO strategy.

This was a brief about SEO Outsourcing; now let us look at the in-house SEO work:

In-house service

Getting the SEO work done by the in-house team is a service that doesn’t require hiring outsiders. The professional employees of the company can themselves handle the work and manage the business on online platform as per SEO.

Let us now quickly glance over the pros of in-house SEO

Pros of In-house service:

  • The staff members of the company are completely aware of the kind of business they are into and what all things do they require.
  • In-house SEO allows having complete control over planning the strategy and executing them. Even if, there requires any changes to be made, then that can be done easily.

Cons of In-house service:

  • There are many cons in in-house SEO as there are loads of things that requires through training and hardcore involvement in the work.
  • The tips & tricks of SEO changes frequently, therefore, these have to be kept updated.
  • The professional handling the SEO work must be aware of all the latest algorithms that search engines follow.
  • This may also result in evolution of outdated techniques that would affect the website’s ranking.
  • Moreover, one requires loads of tools to handle SEO work effectively. This might require huge investment on purchasing as well as extensive time on learning to use them.

So, here are all the good and bad of the SEO Outsourcing as well as in-house outsourcing. Several business representatives find outsourcing a better option and therefore consult various experts offering services for SEO Outsourcing in India.

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Top 3 tips to boost online business

SEO expertsIn a competitive business world of today, one has to struggle greatly to become the leader and then sustain the position. The people across the globe are stepping into the online domain, due to the promising business environment. Several business people have invested their time, money, as well as resources for making their effective presence on internet, yet they fail to achieve what their set goals and expectations. To help them achieve them, here are the top three tips that if followed can help in earning great revenues without any fail.

The 3 tips or say 3 steps which would assure guaranteed success in the online world are:

  • Analyzing what you want from your business
  • SEO Outsourcing
  • Checking the results

Let us go in deep to understand them better.

The Initial Step: Creating foundation

The first step, analyzing what you want from your business, is important and is like the roots of the foundation of the online business. To proceed in a well-defined manner, it is important to analyze properly what one wants from the business and how to proceed in that. To do that answering certain questions can help, and the questions are:

  • What would be the target audience, target market and target theme?
  • Is the product/service competent enough to serve the ever –changing requirements of the customers or visitors?
  • What would the website for online business portray? Does giving specific theme and including certain tools would serve the purpose?
  • What is the estimated sales & revenue one expects from the online business?
  • How much investment has one estimated for this business and what amount would one take out for promotional work?

One must ensure that the goals and objectives set in the initial stage must be done very cautiously, as these would be the parameters, which one would follow latter. Many organizations even set a research team to define and work upon setting the objectives.

Remember a simple philosophy, if one knows in which direction to proceed, then finding ways to reach the destination becomes easier.

Now, coming on to the second step i.e.;

The crucial step: Building the structure or paving the path of success.

Any smarter and focused organization would agree to the fact that outsourcing SEO for developing the website and promoting it is beneficial from every aspect. There are several experienced & trusted e-commerce companies in India, which are engaged in this field from a substantially long time and have clear idea what to do and how to do. Let us look at those crucial things that Web designers India focus upon.

  • Researching: Analyzing all the factors that relates to the development & promotion of any website is done thoroughly. The web development company from India skillfully does focused research on analyzing what all crucial tools & strategies to be included in the website.
  • Developing: At the time of developing the website, every planned thing is executed successfully. The factors like images, navigation, color, content, marketing tools and various other SEO sections are paid extreme importance.
  • Testing: Once the website is developed or re-modeled, it is taken under observation for recording various minute things regarding page ranking, website traffic, potential customers, most searches, most loved pages, and various other things. Keeping a record of everything, makes the designers attain the set objectives & desired goals.
  • Ongoing process: The SEO companies are known for their commitment. They constantly engage themselves in upgrading the website on regular intervals. For this, they skillfully utilize the resources and analyzed statistics & results. The process is continuous and any breakage or stoppage in the up gradation affects the final results.

These are those factors, which are greatly adhered upon by the SEO experts, due to which, one gets a competitive & capable website that can generate revenues and lead the market.

The last but not the least; Final Step

In the last step, it is the duty or responsibility of the organization to keep an eye on the working system of the web development company, which is handling its project. One has to check the results and keep a tab over the activities done by the professionals. Do ensure that everything done is as per the business ethical practices and beliefs. Also, ensure that everything done is as per the goals and objectives that one wanted to have.

Beware of the lies that SEO Company may try to trap you with

SEO company IndiaWeb world is expanding with every passing day as the business people understand its importance. Realizing the relevance of SEO as an effective & long term strategy for marketing, entrepreneurs are ready to invest with SEO companies. The hike in the graph of e-commerce or online business has resulted in the growth of SEO service providers in every country. However, as per the past record of accomplishment, it is said that to avail the best of the SEO services,outsourcing India has always been a smarter choice.

Several e-commerce companies India are rising up every day with a promise to deliver ultimate service that would boost the online business of the clients. If you are also a business person, searching for a SEO company India, then you would have also encountered several such companies. When this is the situation, it is essential to keep every step with utmost care while deciding upon the company to avail the services from.

Some of the talks that you should immediately beware of includes:

1. Talking all about technicalities:

Many companies in India revolve their talks by focusing upon the technical words related to SEO. They believe that by doing this, they’ll be able to give you an idea about their vast knowledge of the industry. SEO is like a spider’s web which includes algorithms; therefore, to succeed in it one has to act like a spider and focus upon logical facts. Talking all about technicalities is a simple strategy to fetch more money from you.

2. Meta tags’ Keywords:

Remember that gone are those days when search engines used to give rankings based on Meta Tags. So if your SEO Company talks about adding Meta Tags to improve webpage ranking then you know what you have to do.

3. High traffic results in Successful SEO Project:

Generating traffic is not the only thing to get higher ranking. The rate at which the visitors leave the website is also considered in deciding the ranking of the website. Generating traffic can be done easily but what matters is to retain the gathered traffic & turn it into business.

4. Guarantying to make the website No.1 in ranking:

Making no:1 ranked website for anything is easier, what matters is that it rank no:1 for the relevant keywords. Simply understand that there is no use of becoming at the top in which you do not deal. Also, do remember that when Google personalizes searches, then it’s not easier to rank no:1.

SEO companies at a point also aim to make business & earn profits. So just be careful that you do not just become business for them.

SEO Blunders that can lead your company downstairs from success

SEO OutsourcingSEO is a very powerful tool that is continuing to prove its relevance and making several businesses earn great returns. However, there are also examples of several online businesses that although followed the parameters & guidelines of SEO, but failed to flourish in the competitive industry. Well, thanks to the failures that the experts could analyze the SEO blunders and warned the SEO experts to be cautious of them to become successful.

Experts says that when the website fails to meet the expectations, draw anticipated revenues, and generate substantial traffic, then there is surely something wrong in its designing & development. A website has the chances of meeting all these expectations only if it is developed as per search engine optimization and contains relevant keywords that are placed strategically. This gives ranking to the site by the popular search engines. Well, it isn’t happening, then as said before, something somewhere is going wrong which is to be identified.

Below are some of those blunders, which are discussed by few experienced & knowledgeable SEO companies India. Glance over them and make sure that your online solutions are free from any such blunder.

The fight of keywords & content

Many a times, in several websites, it is commonly seen that it is difficult to identify whether the content is been promoted or keywords are been promoted. Some websites are full of keywords and when there are all keywords, then the relevance of keywords fades away very easily. This is why the keyword stuffing is done very carefully. You can say that the key role of the keywords is to make the website attain higher ranking instead of attaining the title of ‘SPAM’.

The matter or content, which is read by search engines

Content is the feed of the websites and it is the content only, which search engines read to match the relevant searches. Therefore, this has to be written by the expert writers, who have substantial knowledge about the SEO world. For this, one can avail SEO outsourcing services by renowned companies as they do have expert writers, who can write from customers, companies, as well as SEO perspective. Getting a professional content written for the website greatly helps in achieving top rankings for relevant searches.

However, it is important that content should be up to the mark from every manner. The search engines like Google, Yahoo, Bing, etc. should love it and avoid spamming it, the readers should get all the desired information, and it has to be captivating & interesting enough to hold the interest & generate the trust of the visitor.

The role of header information

Companies offering services for web outsourcing India says that they have seen several examples, where the headers of the websites are not utilized properly. The header 1 and header 2 are generally seen with advertising taglines or the name of the company. They say that headers are the most effective portions for promotion and thus must contain key search phrases. This would make the website highlighted & search engine would love it.

Duplicated Header Pages:

It is the biggest mistake of those SEO outsourcing companies, who use repetitive header tags and even puts similar page description. This is the worst utilization of the headers as in this situation the headers are neither evaluated nor ranked. Therefore, it is important to choose the renowned and appropriate company, which has substantial expertise in outsourcing SEO.

The drawback of flash pages

No doubt works in generating interest of the visitors and holding their attention. But there is one major drawback of such pages, i.e. they take lots of time to load that can frustrate the visitor and force him to leave the website. Even search engines bounce off such websites, as these are not then readable. Therefore, it is better to avoid flashy pages instead of being rejected or spammed by search engines.

These are some of those common blunders, which can completely alter the effect of SEO Outsourcing India and lead the website towards the failure. Therefore, in such cases it is the responsibility of the business person to choose a relevant company for designing & development of the website.

Understanding the world of Google Keywords

SEO outsourcingKeyword is a common English word, but, when it is related to the world of online business, then it does not remain common. It is the most crucial aspect for the online business, as several business strategies & tools depend upon the selection of appropriate keyword. This world of keywords is very delicate and can alter the effectiveness & power, if not utilized properly. Therefore, to find the right keyword for a particular work becomes important.

Here, you will find certain important points that would make you know the right technique to calculate the best possible keyword. But before that, let us start with understanding Google Keywords:

Google Keywords:

Keywords or Google Keywords are the individual words that people used to type on search bars of engines like Google, Yahoo, and Bing to find the required information. To understand better, taking an example might help. Suppose you own an online business of leather goods and deal in leather coats, boots, purses, etc. Now, you know that majority of people use certain words to search for those products online. And if you use these keywords and incorporate them in your write-ups, then obviously, the website of your company would be able to fetch great traffic. This is obviously not a simple process and certain things need to be considered to make them simpler & find the Google keywords easily.

Before going on to the tips, let us first check out why to focus majorly upon keywords by Google:

Today, Goggle is the largest search engine on the web that is widely referred for making searches. Goggle promotes those that are on the top list, therefore rankings matter in this.

Whenever any person visit the search engine to find the detail on anything, then Google use that information to scan the internet and bring the best of the information that matches with the query words. In short, the words that people type to make searches are the keywords that define the fate of the business. If you get to know all those words that people type to search about the products and services in which you deal, then you can form the strategies for marketing your business website.

Companies offering services for website outsourcing in India properly understand the concept of Google search engine results, because of which the traffic is generated appropriately.

It is due to Google keywords that links on the search pages are determined and ones that get the position on first page have the high probability of being selected. The higher on the ranking means higher traffic of relevant clients.

Now let us check out the way to reach on the top:

The companies offering services for e-commerce development in India implement specially defined strategies for search engine optimization. Using the right keywords and innovative approach, the expert e-commerce developers design the website in such a manner that it reaches at the top.

Below are the tips that are implemented by web design & development company in India:

  • Calculating the right Google keywords for every section or page on the website is the first step. Analyzing this is important and testing them upon the relevance on regular intervals is also important.
  • Using the keywords smartly holds utter importance. While writing the content of the website, keywords should be judiciously utilized to add to the relevance.
  • Knowing about the keyword density usage is also important. Use them in blog posts, titles, subtitles and other copy in a natural way and do not make them look out of the scene.
  • Using keywords in metadata is also important, as then it would help in increasing the ranking.
  • Linking the Google keywords is also necessary.

Now, when all the things are been discussed, one major & important thing left is how to find the right keyword.

Finding The Right Keywords

To choose the best of the keywords, many go for predictions and many use certain Google keyword research tool. The professional SEO outsourcing companies make use of research tools like “keyword research tool” to find the most appropriate keywords and accordingly plan the strategies. Along with finding the best keyword, it also helps in managing the projects well. Keeping a tab on the workings is one of the highlighting features of these tools.

So, now after going through this clearly defined article relating to keywords, you must be having the clear idea of the keywords and their relevance. So, use them properly and see the difference in the business.