SEO is a very powerful tool that is continuing to prove its relevance and making several businesses earn great returns. However, there are also examples of several online businesses that although followed the parameters & guidelines of SEO, but failed to flourish in the competitive industry. Well, thanks to the failures that the experts could analyze the SEO blunders and warned the SEO experts to be cautious of them to become successful.
Experts says that when the website fails to meet the expectations, draw anticipated revenues, and generate substantial traffic, then there is surely something wrong in its designing & development. A website has the chances of meeting all these expectations only if it is developed as per search engine optimization and contains relevant keywords that are placed strategically. This gives ranking to the site by the popular search engines. Well, it isn’t happening, then as said before, something somewhere is going wrong which is to be identified.
Below are some of those blunders, which are discussed by few experienced & knowledgeable SEO companies India. Glance over them and make sure that your online solutions are free from any such blunder.
The fight of keywords & content
Many a times, in several websites, it is commonly seen that it is difficult to identify whether the content is been promoted or keywords are been promoted. Some websites are full of keywords and when there are all keywords, then the relevance of keywords fades away very easily. This is why the keyword stuffing is done very carefully. You can say that the key role of the keywords is to make the website attain higher ranking instead of attaining the title of ‘SPAM’.
The matter or content, which is read by search engines
Content is the feed of the websites and it is the content only, which search engines read to match the relevant searches. Therefore, this has to be written by the expert writers, who have substantial knowledge about the SEO world. For this, one can avail SEO outsourcing services by renowned companies as they do have expert writers, who can write from customers, companies, as well as SEO perspective. Getting a professional content written for the website greatly helps in achieving top rankings for relevant searches.
However, it is important that content should be up to the mark from every manner. The search engines like Google, Yahoo, Bing, etc. should love it and avoid spamming it, the readers should get all the desired information, and it has to be captivating & interesting enough to hold the interest & generate the trust of the visitor.
The role of header information
Companies offering services for web outsourcing India says that they have seen several examples, where the headers of the websites are not utilized properly. The header 1 and header 2 are generally seen with advertising taglines or the name of the company. They say that headers are the most effective portions for promotion and thus must contain key search phrases. This would make the website highlighted & search engine would love it.
Duplicated Header Pages:
It is the biggest mistake of those SEO outsourcing companies, who use repetitive header tags and even puts similar page description. This is the worst utilization of the headers as in this situation the headers are neither evaluated nor ranked. Therefore, it is important to choose the renowned and appropriate company, which has substantial expertise in outsourcing SEO.
The drawback of flash pages
No doubt works in generating interest of the visitors and holding their attention. But there is one major drawback of such pages, i.e. they take lots of time to load that can frustrate the visitor and force him to leave the website. Even search engines bounce off such websites, as these are not then readable. Therefore, it is better to avoid flashy pages instead of being rejected or spammed by search engines.
These are some of those common blunders, which can completely alter the effect of SEO Outsourcing India and lead the website towards the failure. Therefore, in such cases it is the responsibility of the business person to choose a relevant company for designing & development of the website.